They are only available through official Nike outlets, often in limited quantities and a limited set of colours, such as bright pink and neon green. Last April, just before the London marathon, Nike released an updated Vaporfly Next%, which will set you back €275. The controversy over their use was just beginning. Around the same time they went on sale to the general public, and soon become the running shoe of choice for anyone looking for that extra edge in their performance – no matter how fast their marathon aspirations. His time was attributed in part to his wearing of Vaporfly, which Nike claimed improved running efficiency by 4 per cent. He finished in 2:00:25, coming closer than most people predicted. Nike then formally launched their new Vaporfly 4% at the “Breaking-2 Project” in Monza, Italy in 2017, a special event organised by the company, where Kipchoge attempted to become the first man in history to run a marathon in under two hours. Vaporfly running shoes were first developed as prototypes for the 2016 Rio Olympics – as it turned out they were worn by the top three finishers in the men’s marathon (including gold medal winner Eliud Kipchoge from Kenya).
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